Centering its operations in micro mobility sector, Stella Moto has shown an extensive range in electric two-wheeler and three wheelers.
Backed by Jaidka Group, the OEM manufactures electric two and three-wheelers at its two manufacturing facilities, one located in the eastern part and the other in the southern part of India.
In an exclusive chat with Niloy from EVMechanica, Nakul Jaidka, CEO & Founder of Stella Moto highlights the company’s strategic innovations to cater for the growing electric mobility space.
Q1. Stella Moto’s parent company ‘Jaidka group’ has already been an instrumental player in the EV L3 passenger and cargo three-wheelers, how Stella Moto aims to further be dominant in the Indian EV sector.
The “Jaidka group” has been a significant player in the Automobile business for the past 80 years. We started Stella Moto because we wanted to do our bit to save the planet. With world leaders focusing more on green technologies, we realised there is a need & growing popularity for electric vehicles. So, we combined our expertise in automobile manufacturing with green technology to come up with electric two and three-wheelers for B2B and B2C segments.
We designed our products to suit our customers’ requirements. While most manufacturers ignore the mechanical engineering aspect of manufacturing vehicles, we focus on both the electrical as well as mechanical engineering of our vehicles. This way we are able to deliver the best and the most unique vehicles to Indian customers.
Q2. What is the current manufacturing capacity of the company and are there any plans to further foster the production plant strength?
Stella Moto is currently producing 20,000 units annually to meet the needs of its customers. We are upgrading our plant for future production as we have recently begun focusing on scaling up our operations within Tier-1 cities in the states of Karnataka, Maharashtra, Telangana, and Andhra Pradesh while aggressively expanding our presence in micro Tier-2 and Tier-3 markets.
Q3. What are the key strategies and flagship announcements awaited from the company in 2023?
Some of the major flagship announcements from Stella Moto in the upcoming year are the launch of the B2B scooter, bike and the L5 electric three-wheeler in two variants: cargo and passenger.
Q4. Current R&D strength and expansion plans, also, how does Stella Moto aim for localization of products for EVs in India?
All our products will soon be 100% localized and by the end of the first quarter of the year 2024 we will expand our network to 100-150 dealers.
Q5. Key targets of the company in 2023 and how is the company eyeing its presence through retail outlets.
Stella Moto’s goal for the year 2023 is to increase sales to 200 outlets by the upcoming holiday season. We are also planning a line of two- and three-wheelers for commercial and personal use. This diverse range of vehicles will allow us to capture a large market segment throughout India. In addition, we are focusing on the B2B retail market and expect to make a significant impact in the B2B EV two-wheeler Indian market.
Q6. How your unique product offerings aim to bridge the gap in the Indian EV Industry.
Stella Moto aims to set new standards in the micro-mobility industry by emphasising safety and dependability in our vehicles. We prioritise component quality while keeping an eye on the Indian market by implementing all battery safety measures in terms of technology, as well as paying attention to the mechanical engineering of the products rather than just the electrical side of things.
