PHF Leasing Limited, a listed non-banking financial company (NBFC) on the Metropolitan Stock Exchange has announced its rebranding as Credifin Limited, effective immediately. The company has also relocated its corporate headquarters to Delhi-NCR to better serve its expanding customer base across India.
The new name, Credifin, reflects a broader range of loan offerings and aligns with the company’s mission to provide accessible financial solutions, backed by technology, nationwide. Along with the name change, Credifin has launched a new logo and website.
Founded in 1998 and registered with the Reserve Bank of India, Credifin specializes in mortgage loans for First Time Home Owners, Loan Against Property (LAP), MSME Business Loans and Financing for Electric Vehicles, including e-rickshaws, e-loaders, and EV two-wheelers. The company is committed to promoting electric vehicle adoption in sectors such as logistics and transportation.
“This transformation to Credifin marks a pivotal moment in our mission to empower underserved communities across India,” said Mr. Shalya Gupta, CEO of Credifin. “Our new name embodies our commitment to growth and innovation, while our core values of being customer-centricity, transparency, women empowerment, and sustainability remain unchanged.”
Relocating to Delhi-NCR positions Credifin strategically at the heart of India’s financial landscape. Currently serving 11 states and Union Territories, the new headquarters will enhance operational efficiency and facilitate the introduction of innovative financial products tailored for a national audience.
“Credifin embodies the idea that we are Human First and Tech Second as an organization and are there for our loan customers not just for the duration of the loan, but also a part of their day-to-day financial needs by offering many financial instruments to service their requirements. These could include School Fee Finance, Festival Loans, Used Mobile loans, loans for Small Consumer durables like Water Purifiers, Geezers, TVs, etc,” added Mr. Gupta. “The new name and logo capture our commitment to interaction and connectedness in ‘Building Bharat’. The Rupee symbol in our logo signifies our connection to the Indian market, while the upward arrow represents our dedication to empowering customers in their growth journey.”