The Insteroid, a new concept car unveiled by Hyundai Motor Company, is a sporty, gaming-inspired take on the company’s Inster electric car.
The name of the concept, which combines the words “Inster” and “Steroid,” suggests a more powerful, performance-oriented variant of Hyundai’s well-liked subcompact EV.
The production Inster has acquired significant traction in important areas like as Europe and Korea since its global premiere in June 2024, according to an official statement from the business. This concept looks at how Hyundai could further develop its design language.
Large 21-inch wheels, sharp wheel arch vents, and a huge rear spoiler with an integrated diffuser are just a few of the Insteroid’s striking exterior changes. These design elements seem to have been taken directly out of a high-speed racing game.
Hyundai’s recognizable Pixel LED lighting gives the concept’s appearance a futuristic feel. Technical details were not made public, but the car was obviously designed for aesthetic impact; every element, from the instrument cluster to the brake calipers, emphasized its lively, joyful personality.
The Insteroid, which will make its complete public premiere in early April 2025, is an example of Hyundai Design’s experimental approach to electric vehicle styling. The carmaker refers to it as a “glitch in the automotive matrix” that combines the beauty of digital gaming with practical engineering.