Accelerated Money For U (AMU), a leading non-banking financial company (NBFC) in India, is powering the shift towards sustainable mobility through its dynamic electric vehicle (EV) financing solutions. With a mission to make EV ownership more accessible and affordable, AMU offers tech-enabled loan and lease options that cater to both individuals and businesses. Their financing is especially tailored for L3 and L5 category vehicles, such as electric rickshaws and light commercial EVs, which are essential to last-mile transportation.
As of now, AMU has financed over 10,000 vehicles across 15 Indian states, directly supporting more than 250 MSMEs and 5,000 individuals, and enabling over 800 million kilometers of electric travel. This wide-reaching impact reflects AMU’s commitment to driving real change in India’s green mobility landscape.
With flexible terms, competitive rates, and a quick approval process — loan applications are processed in just 10 minutes, with decisions made within 24 hours — AMU ensures a seamless and transparent experience for its customers.
Beyond EV loans, the company also extends personal loans to support its employees and customers during urgent needs such as medical emergencies or housing requirements. This human-first approach, combined with a deep integration into the EV ecosystem, makes AMU a trusted financial partner.
By focusing on long-term value and cultivating customer loyalty, AMU is not just financing vehicles — it’s building a cleaner, greener future for India. Their growing presence is a testament to how financial innovation can accelerate sustainable transportation across the nation.
In a recent interview, Rashmi interacted with Nehal Gupta, Founder and Managing Director, Accelerated Money For U in which she discussed EV Financing, Sustainable Mobility, Innovation, Women Leadership, and Financial Inclusion etc.
1. What role does EV financing play in accelerating India’s transition to sustainable mobility?
Ans. EV financing is crucial for accelerating India’s transition to sustainable mobility by making electric vehicles more accessible and affordable. It enables consumers and businesses to invest in EVs without substantial upfront costs. By providing tailored financing solutions, such as lower interest rates and flexible repayment plans, financing supports the growth of EV adoption. As a woman leader in this industry with AMU, we are pivotal in shaping these financial solutions, driving innovation, and fostering a cleaner, greener future for India’s transportation sector.
2. How is AMU innovating in the EV financing space to make electric vehicles more accessible?
Ans. At AMU, innovation in EV financing focuses on tailored solutions that address the unique needs of consumers and businesses. By offering flexible repayment plans and competitive interest rates, AMU makes electric vehicles more financially accessible. Additionally, the company leverages technology to streamline the application process, reducing approval times. Collaborations with EV manufacturers enhance vehicle availability, while educational initiatives raise awareness about financing options. These efforts position AMU as a leader in facilitating the transition to sustainable mobility in India, especially for diverse communities.
3. What leadership lessons have you learned while building AMU into a key player in the EV financing sector?
Ans. Building AMU into a key player in the EV financing sector has taught me several valuable lessons. Adaptability is crucial; the industry is dynamic, and staying ahead requires embracing change. Empowering teams fosters innovation and collaboration, allowing diverse ideas to flourish. Additionally, maintaining a customer-centric approach ensures that solutions meet the evolving needs of clients. Lastly, networking and collaboration with industry stakeholders amplify impact and drive progress. These lessons not only enhance my leadership but also contribute to a more sustainable future in the EV financing landscape.
4. How do you balance innovation and risk in a rapidly evolving industry like EV financing?
Ans. Balancing innovation and risk in the rapidly evolving EV financing industry requires a strategic approach. Emphasizing research and market analysis helps identify emerging trends while assessing potential risks. I encourage a culture of experimentation, where teams can test new ideas on a smaller scale before full implementation. Implementing robust risk management frameworks ensures that innovative initiatives align with our overall goals and compliance standards. Additionally, fostering strong partnerships with industry experts provides valuable insights, enabling informed decisions that drive growth while minimizing exposure to uncertainties in the market.
5. What are the key qualities that aspiring entrepreneurs should develop to succeed in the financial and mobility sectors?
Ans. Aspiring entrepreneurs in the financial and mobility sectors should cultivate several key qualities. Resilience is essential for navigating challenges and setbacks. Adaptability allows for quick responses to market changes and technological advancements. A strong customer focus ensures that solutions meet client needs, fostering loyalty and trust. Additionally, developing analytical skills helps in making data-driven decisions, while networking abilities facilitate valuable connections within the industry. Lastly, a commitment to sustainability and ethical practices will resonate with consumers and drive long-term success in these evolving fields.
6. How do you approach decision-making in high-stakes situations, especially when navigating regulatory changes in the EV industry?
Ans. In high-stakes situations, particularly when navigating regulatory changes in the EV industry, I adopt a structurd approach to decision-making. First, I gather comprehensive data and insights from industry experts to understand potential impacts. I prioritize collaboration with my team, encouraging diverse viewpoints to identify innovative solutions. Risk assessment is crucial; I evaluate the potential outcomes and implications of each option. Maintaining flexibility allows for quick adjustments as regulations evolve. Ultimately, a commitment to transparency and ethical practices guides my decisions, ensuring compliance while fostering trust among stakeholders.
7. What challenges did you face as a female entrepreneur in the financial services and mobility sector, and how did you overcome them?
Ans. As a female entrepreneur in financial services and mobility, I faced challenges such as industry scepticism, limited representation, and breaking into a male-dominated space. Gaining trust from stakeholders and securing funding required resilience. I overcame these hurdles by leveraging deep market insights, building strategic partnerships, and demonstrating AMU’s impact through tangible results. Championing inclusivity, I focused on empowering women in EV financing, ensuring diverse leadership, and fostering a strong, purpose-driven team. My persistence, innovation, and commitment to sustainable mobility ultimately drove change and established AMU’s success in the market.
8. What is your vision for AMU in the next five years, and how do you plan to drive sustainable growth?
Ans. In the next five years, my vision for AMU is to become a leading player in EV financing, recognized for driving sustainable growth and innovation. I plan to expand our financing solutions, making electric vehicles accessible to a broader audience while integrating cutting-edge technology for seamless customer experiences. By fostering strategic partnerships with industry stakeholders, we can enhance our offerings and reach new markets. Additionally, I aim to champion diversity and inclusion within our team, ensuring that varied perspectives drive AMU’s success and contribute to a greener future in mobility.