As a charging infrastructure solution provider, Terra Charge has had the opportunity to do some incredible work in India’s EV ecosystem. The journey so far has been fulfilling and intensified the company’s hunger to do more. In terms of industry development, the India Energy Storage Alliance (IESA) recently shared that India would require an investment worth $20-30 billion to double the pace of growth of the EV charging infrastructure segment. As a part of the industry, Terra Charge aims to accelerate this growth and investment inflow by offering advanced charging solutions. These solutions include Japanese technology-powered advanced chargers, software, and charging hub installation support. Through its strategic expansions, collaboration, innovation, and investment, the company is shaping the charging infrastructure of India and transforming the EV market, which is expected to become $48.6 billion by 2030. A quick look at the company’s journey will help understand how it works with EV stakeholders and support the industry’s growth.
Open Dialogue & Participations
Open dialogue and collaboration are essential for the growth and sustained development of any industry, and the EV charging segment is no different. By understanding the importance of networking and the urgency to build a mutually beneficial community, Terra Charge has become an ardent supporter of public forums and industry gatherings. Throughout the years, the Japanese Charging Point Operator (CPO) has engaged with various industry stakeholders and joined other players at prestigious events such as the India Energy Storage Alliance (IESA) summit, the Global Clean Mobility Summit, and the EV Expo (Delhi). At these gatherings, the company representatives have not only been vocal about their in-house innovations and product lines but also highlighted industry-wide challenges that demand urgent attention. For instance, in 2024, Terra Charge not only attended the Bharat Mobility Expo 2024 held in Delhi but also showcased its advanced AC and DC EV charging solutions at the venue which serves as a platform for industry leaders to connect and collaborate.
Collaborations With Key Sectors & Entities
A company cannot stress enough the importance of timely collaborations with industry shakers and forward thinkers. In this regard, Terra Charge has been able to achieve notable milestones that continue to serve as an example to the industry. In 2024, the company added 64 new partners in India, which pushed its global total to over 200 clients.
This year, the company also cemented a first-of-its-kind collaboration with the Airports Authority of India (AAI). As part of their collaboration, Terra Charge will establish 5 EV charging hubs at key airports across India. The first of the five airport projects was established at the Raja Bhoj International Airport in Bhopal, where the 75-square-meter charging station is live and open to the public.
Additionally, the company has been on a cross-sector expansion spree and has teamed up with leading players from different areas of operation and focus. Amid the core sectors, the INR 82,000 crore hospitality industry has been a key growth area for Terra Charge. This year, the company has collaborated with renowned names in the hospitality sector, including The Leela Palace Hotels and Resorts in Delhi, Hyatt Hotels & Resorts, Sandesh The Prince in Mysore, Siri Nature Roost Resort in Chikmagalur, and Themis Greekhouse in Murthal. The company has established approximately two to three charging points at these luxe properties, extending its efforts to make charging infrastructure accessible to the public. Interestingly, Terra has plans to further expand its presence in the hospitality sector by collaborating with more than 10 names in the industry by the end of FY 2024-25.
However, the company is not limited to premium segments. To advance its goal to support e-mobility in public and commercial transportation, the company has established exclusive collaborations with multiple electric ride-hailing services with names like GrEL Cabs, Hinjewadi, Pune, and end-to-end electric logistic solution provider, Go EV Mobility, Dwarka, Delhi. Through this collaboration, the companies aim to offer comprehensive EV charging solutions.
In fact, to support the electrification of last-mile delivery and logistics services in India, the charging player launched the Terra Charge Blanket Solution. It is a comprehensive package offering personalized financing for EV purchases to logistics companies, helping build charging infrastructure for fleets, and providing centralized management software with dashboards and mobile app access.
Government Targets & Investments
Terra Charge has explored avenues beyond private partnerships by teaming up with local and state entities. For instance, the company established its first public charging hub in Ghaziabad, one of the largest in the region. The charging hub features 70 slow chargers of 3.3 kW and one fast DC charger of 60 kW powered by CCS Type 2 technology and is open to all.
This year, it collaborated with BSES Yamuna Power Limited (BYPL), a joint venture between Reliance Infrastructure Ltd and the Govt of NCT of Delhi. They collaborated to build and maintain a network of public EV charging hubs across Delhi on sites designated by the Municipal Corporation of Delhi. Through this tie-up, Terra has been supporting the Delhi government’s plan to install EV charging stations every 5 km along the Outer Ring Road. Similarly, the charging player committed substantial investment to the Tamil Nadu government to improve EV infrastructure by setting up charging hubs across the state in the next 5 years.
Currently, the company operates 50 active charging stations and over 400 points and has plans to operate 800 charging points, with approximately 90 live stations across India, by the end of FY 2024-25. This focused expansion aims to make advanced charging and tailored solutions accessible to fleet owners and EV users.
R&D and Product Innovation
Terra Charge has always been vocal about the importance of R&D and innovation to advance the charging landscape and accelerate the EV adoption rate. This is why the company has an R&D team in Japan and India on standby, who are continuously working to improve their charging solutions and product offerings. The team of engineers, alongside the Japanese R&D team, works closely to expand Terra’s in-house range of chargers and explore energy-efficient charging methods.
To further strengthen its testing and prototype development activities, the company has opened an R&D center in New Town, Kolkata. The new facility allows the R&D team to refine existing offerings and test new innovations quickly. This strategy has helped the company to launch three new in-house chargers in 2024: the TAKA 30KW DC charger, the KIWAMI 3.3KW AC charger, and the TAKUMI 3.3KW AC. These chargers cater to different charging needs and solve issues related to compatibility and access. For instance, TAKA has been designed to cater to the fast-charging needs of electric four-wheelers. To match the pace of soaring demand for fast charging, the company plans to deploy 100 TAKA units across North India by the end of this year. Meanwhile, the other two 3.3kW EV chargers, Kiwami and Takumi, are constantly catering to the needs of fleet operators and commercial properties and premium hotel parking areas, respectively.
Hence, it can be said that the R&D facility has been helping the company design better product ranges while allowing the EV landscape to address range anxiety and charging capacity one new charger at a time. Further, with the help of its Terra Charge app, the company is making it easier for EV users to navigate charging hubs and required support.
Team Expansion & Employment
A supportive team can help achieve ambitious goals with ease, and Terra’s expanding family is proof of it. To support its EV goals and position itself as a leading force in the EV landscape, Terra has expanded its presence in several regions, including Ahmedabad, Andhra Pradesh, Assam, Uttar Pradesh, Delhi, Goa, Haryana, Rajasthan, Jharkhand, Karnataka, West Bengal, Madhya Pradesh, Maharashtra, Odisha, Tamil Nadu, and Uttarakhand. Simultaneously, it is focusing on expanding its R&D team and customer service network to cater to the demand for EV chargers and services. By building a robust presence across India, Terra Charge is enhancing its visibility and enabling more people to access its premium quality products and services that are at par with Japanese service standards. In addition, through its strategic expansion, the company is helping generate employment in the EV ecosystem and promoting Made-in-India charging solutions on a large scale. This is helping the EV sector and advancing the Indian economy by contributing to its growth objectives.
Based on these continuous efforts, we could expect that in the coming years, Terra Charge will continue to bank upon the support of industry leaders, like-minded team players, investors, partners, and people who wish to transition to e-mobility. Given the company’s focus on collaboration and innovation, the company could create more charging solutions and shape the future of India’s EV charging ecosystem. Hence, it can be said that in years to come, Terra Charge will emerge as a leading force in the charging segment that not only influences EV adoption but also paves the road ahead for sustainability in the country.
